When you look at demographic data in its raw form, it is easy to overlook the potential it has to affect your business. The numbers do not always appear to have any workable value beyond basic research. However, when you transfer the statistics into visual sources such as demographic maps, you will discover just how much they can tell you.
The products we have created at GeoLytics allow you to take the most comprehensive demographic data available and put it into a form that can be easily used and understood. Our affordable software has the capacity to create thematic demographic maps. You can create maps based on custom variables, so there are countless permutations you can work with. You can study spending trends of certain areas or certain ethnic groups, or you can break down parts of a city by age statistics.
Along with visual resources, our products also allow you to create in-depth custom reports. They can be used to compare trends dating back as far as 1970 to the trends of today, as well. These tools are crucial in understanding the current makeup of a specific population, and they can be integral in determining what changes will occur within that population in the future. Most importantly, this information is not available anywhere else: we are the only census data provider with access to complete 1970 census information.
Businesses, government agencies, and educational and research facilities in almost every field have benefited from our products. The sheer comprehensiveness of the data along with quick-reference tools such as demographic maps, make them the most effective products in the industry. Order online, or call 1-800-577-6717 to learn more.