2014 Estimates and 2019 Projections -- NOW AVAILABLE
Estimates and Projections provide current year estimates and 5 year projections down to the county, zip code, tract, and block group. This product is ideally suited for business users who need to know where to market, where to expand, and how to allocate resources. Estimates and Projections lets researchers identify changes that have occurred in communities since the 2010 Census and recent American Community Survey (ACS) and forecasts demographic changes that are likely to occur in the future in these communities.
For example, if you want to open a grocery store you would use Estimates and Projections to establish what an area looks like demographically, such as the number of families and household composition, as well as age and race breakouts. If you know the latitude and longitude of the location for your grocery store, you can quickly run a radius around the point to get a report of one mile, 2 miles, or on any radius that you want.
Estimates and projections are based on complex modeling systems designed to forecast the current and future composition of the U.S. population based on multiple inputs. Often the data used for the input is only available at larger geographic areas (county or state) and therefore must be modeled to determine how to apply these changes across a smaller geographic landscape. The easiest method would be to assume that all subsets of the county have equal growth rates to that of the county and just spread everything equally. Though this would give us some sense of how a number might change, it is not a very useful approach. Intuitively we know that some neighborhoods are expanding while others are declining. The Estimates and Projections are available on DVD or online access. The data is the same and shows how changes are occurring so that researchers and business users can make the best possible decisions when allocating resources.
To see a complete list of variables click here
To see the geography levels click here
To read the methodology article click here
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To test drive the online version of the product click here