When profiling population and household demographics, we can tell what sort of person is most likely to inhabit this area, their education, wealth, race, age, etc. The profiles are based on the US average being 100. So for example, the total population in the US for 2007 is estimated to be 299,608,065 and the black population is estimated to be 38,265,587 -- this means the US is 12.77% black. If we then run a state, for example Arkansas, and the total population is 2,777,357 and the blacks are 437,115 so the percent of the population that is black is 15.74%.
So the ratio of 15.74 to 12.77 is 1.2326 -- therefore this profile shows it as 123 -- it is 123% of the US total. Likewise if we instead looked at Alaska, there are 667,306 people of whom only 24,470 are black or only 3.67%. The relationship between 3.67 and 12.77 is 0.287 or a profile score of 29 -- Alaska's proportion to blacks is only 1/4 that of the US in general.
The only time you need to be careful is with Income. Because income in Arkansas goes a lot further than income in Connecticut -- so you can still be very poor making $30K in Hartford and be doing ok making $30K in rural Arkansas.
| ePAPPARTM | Proportion of buildings with more than 20 inits (2008) |
| ePAVLRENTU | Proportion of HU unoccupied ready for rent (2008) |
| ePBARGSEEK | Proportion of 25-34 old HH with 25K-35K annual income (2008) |
| ePTEENS | Proportion of population between 12-17 (2008) |
| ePHIGHERPC | Higher priced product market, HH 35-54 old with annual income 75K-100K (2008) |
| ePLUXURY | Luxury priced product market, 200K plus annual income (2008) |
| ePMEDAGE | Population median age (2008) |
| ePMEDINC | Population median income (2008) |
| ePPRESCHOL | Proportion of population eligible for preschool (2008) |
| ePWHITE | Proportion of population that is white (2008) |
| ePWHTRICH | Proportion of population that is white and income is higher than average (2008) |
| ePBLACK | Proportion of population that is black (2008) |
| ePBLKRICH | Proportion of population that is black and income is higher than average (2008) |
| ePNATAM | Proportion of population that is native american (2008) |
| ePNAMRICH | Proportion of population that is native american and income is higher than average (2008) |
| ePASIAN | Proportion of population that is asian (2008) |
| ePASNRICH | Proportion of population that is asian and income is higher than average (2008) |
| ePPACIF | Proportion of population that is pacific (2008) |
| ePPCFRICH | Proportion of population that is pacific and income is higher than average (2008) |
| ePMRACE | Proportion of population that is multiracial (2008) |
| ePMRCRICH | Proportion of population that is multiracial and income is higher than average (2008) |
| ePHISP | Proportion of population that is hispanic (2008) |
| ePHISPRICH | Proportion of population that is hispanic and income is higher than average (2008) |
| ePEDUCHIGH | Proportion of population w/above average education (2008) |
| ePEDUCLOW | Proportion of population w/below average education (2008) |
| ePBORNUS | Proportion of population born in US (2008) |
| ePNATURLZD | Proportion of population foreign born, naturalized (2008) |
| ePNOTACTZN | Proportion of population foreign born, not a citizen (2008) |
| ePEXPNSHME | Proportion of expensive homes (2008) |
| ePTRAILER | Proportion of HU that are trailers (2008) |
| ePNEWHOME | Proportion of new homes (2008) |
| ePOLDHOME | Proportion of old homes (2008) |
| ePHSEFRSAL | Proportion of houses for sale (2008) |
| ePINARMFCS | Proportion of population in armed forces (2008) |
| ePLNGTIMER | Proportion of long time residents (2008) |
| ePRECENTMV | Proportion of recent movers (2008) |
| ePMANYCARS | Proportion of HH w/4 or more cars (2008) |
| ePNOCARS | Proportion of HH w/no cars (2008) |
| ePUPUBTRNS | Proportion of public transportation users (2008) |
| ePRICHOLD | Proportion of old and rich households (2008) |
| ePRICHYNG | Proportion of young and rich households (2008) |
| ePNOTINLBF | Proportion of population not in labor force (2008) |
| ePUNEMPLD | Proportion of unemployed 16+ (2008) |
| ePLARGEFMS | Proportion of HH w/large families (2008) |
| ePUNMARRD | Proportion of unmarried (2008) |
| ePRETIRED | Proportion of retired (2008) |
| pPAPPARTM | Proportion of buildings with more than 20 units (2013) |
| pPAVLRENTU | Proportion of HU unoccupied ready for rent (2013) |
| pPBARGSEEK | Proportion of 25-34 old HH with 25K-35K annual income (2013) |
| pPTEENS | Proportion of population between 12-17 (2013) |
| pPHIGHERPC | Higher priced product market, HH 35-54 old with annual income 75K-100K (2013) |
| pPLUXURY | Luxury priced product market, 200K plus annual income (2013) |
| pPMEDAGE | Population median age (2013) |
| pPMEDINC | Population median income (2013) |
| pPPRESCHOL | Proportion of population eligible for preschool (2013) |
| pPWHITE | Proportion of population that is white (2013) |
| pPWHTRICH | Proportion of population that is white and income is higher than average (2013) |
| pPBLACK | Proportion of population that is black (2013) |
| pPBLKRICH | Proportion of population that is black and income is higher than average (2013) |
| pPNATAM | Proportion of population that is native american (2013) |
| pPNAMRICH | Proportion of population that is native american and income is higher than average (2013) |
| pPASIAN | Proportion of population that is asian (2013) |
| pPASNRICH | Proportion of population that is asian and income is higher than average (2013) |
| pPPACIF | Proportion of population that is pacific (2013) |
| pPPCFRICH | Proportion of population that is pacific and income is higher than average (2013) |
| pPMRACE | Proportion of population that is multiracial (2013) |
| pPMRCRICH | Proportion of population that is multiracial and income is higher than average (2013) |
| pPHISP | Proportion of population that is hispanic (2013) |
| pPHISPRICH | Proportion of population that is hispanic and income is higher than average (2013) |
| pPEDUCHIGH | Proportion of population w/above average education (2013) |
| pPEDUCLOW | Proportion of population w/below average education (2013) |
| pPBORNUS | Proportion of population born in US (2013) |
| pPNATURLZD | Proportion of population foreign born, naturalized (2013) |
| pPNOTACTZN | Proportion of population foreign born, not a citizen (2013) |
| pPEXPNSHME | Proportion of expensive homes (2013) |
| pPTRAILER | Proportion of HU that are trailers (2013) |
| pPNEWHOME | Proportion of new homes (2013) |
| pPOLDHOME | Proportion of old homes (2013) |
| pPHSEFRSAL | Proportion of houses for sale (2013) |
| pPINARMFCS | Proportion of population in armed forces (2013) |
| pPLNGTIMER | Proportion of long time residents (2013) |
| pPRECENTMV | Proportion of recent movers (2013) |
| pPMANYCARS | Proportion of HH w/4 or more cars (2013) |
| pPNOCARS | Proportion of HH w/no cars (2013) |
| pPUPUBTRNS | Proportion of public transportation users (2013) |
| pPRICHOLD | Proportion of old and rich households (2013) |
| pPRICHYNG | Proportion of young and rich households (2013) |
| pPNOTINLBF | Proportion of population not in labor force (2013) |
| pPUNEMPLD | Proportion of unemployed 16+ (2013) |
| pPLARGEFMS | Proportion of HH w/large families (2013) |
| pPUNMARRD | Proportion of unmarried (2013) |
| pPRETIRED | Proportion of retired (2013) |
| EMPLOYMENT-BASED INDEXES | INDEX DESCRIPTIONS |
| Above Average Education | proportion of population with advanced graduate degrees. |
| Apartments (20 or more units) | proportion of housing units that will have more than 20 units in the building. |
| Available Renting Units | proportion of housing units that are unoccupied and are available for rent. |
| Bargain Seekers Market | these are households just starting out, typically they are young (between 25-34 years old) and are making $25-$35,000 a year. |
| Below Average Education | proportion of population without a high school degree. |
| Born in America | proportion of the population born in America (not foreign born). |
| Expensive Homes | proportion of homes that are valued at more than $1,000,000. |
| Few Teens | proportion of population between 12-17 years old is very small. |
| Higher Priced Product Market | these are middle-income households in the prime of consumption. Typically they are professionals (between 35-54 years old) |
| House for Sale | proportion of homes that are vacant and for sale. |
| In the Arm Forces | proportion of the population that are employed in the Armed Forces. |
| Large Families | proportion of the population that are in families with 5 or more people. |
| Long Time Residents | proportion of the population that moved into their home prior to 1970 (more than 30 years ago). |
| Lots of Cars | proportion of the population that has at least 4 vehicles in the household. |
| Luxury Priced Product Market | these are households at the very top of the earnings. They can be any age, though typically they are not very young (between 25--34 years old) and are making $200,000 or more a year. |
| Median Age | median age of the population. |
| Median Income | median household income. |
| New Homes | proportion of the houses that were built since 1999. |
| No Cars | proportion of the population that lives in a household without any vehicles. |
| Not in Labor Force | proportion of the population over 16 that is not in the labor force. |
| Old and Rich Households | proportion of the population that is headed by an older senior (over the age of 75) and has an income of $200,000 or more. |
| Old Homes | proportion of the houses that were built before 1940. |
| Pre-School | proportion of the population that is eligible for preschool (children aged 0-5). |
| Recent Movers | proportion of the population that moved since 1999. |
| Retired | proportion of the population that is over the age of 65. |
| Service Employment | proportion of the population that is employed in the Service Industry. |
| Subway or Bus to Work | proportion of the population over 16 that is employed that takes any form of public transportation to work. |
| Trailer Park City | proportion of the housing units that are trailers. |
| Unattached | proportion of the population over 15 that is not married |
| Unemployed | proportion of the population over 16 that is unemployed. |
| Very Asian | proportion of the population that is Asian |
| Very Rich Asians | proportion of the population that is Asian with high average incomes. |
| Very Rich Blacks | proportion of the population that is Black with high average incomes. |
| Very Rich Families | proportion of the population that is families with high average incomes. |
| Very Rich Hispanics | proportion of the population that is Hispanic with high average incomes. |
| Very Rich Households | proportion of the population that is in Households (though not necessarily Families) with high average incomes. |
| Very Rich Non Families | proportion of the population that is not living in a family with high average incomes. |
| Very Rich Whites | proportion of the population that is White with high average incomes. |
| Very Hispanic | proportion of the population that is Hispanic. |
| Work at Home | proportion of the population that is employed and works from home. |
| Young and Rich Households | proportion of the population that is young (under 35) and has a high average income |
| Very Rich Pacific Islanders | proportion of the population that is Pacific Islander with high average incomes. |
| Very Rich Native Americans | proportion of the population that is Native American with high average incomes. |
| Very Rich Multiracials | proportion of the population that is Multiracial with high average incomes. |
