Do you need to know your typical customer or client demographics? What the income, employment, and education level is for the neighborhoods where your customers live? Customer Profiling is central to understanding basic characteristics about your customers or client list. For example, you might want to break your customer file into two groups: those who bought multiple times versus those who have not; or those that have purchased within the past 90 days and those that have not, etc. Then run the lists separately and see if there are differences between them by home ownership, income or even age. This will help you better target your best customers and help you see how to position smaller product lines that you offer.

GeoLytics' GeocodeDVD and Zip+4 DVD assign latitude/longitude and census designated geography codes to your address lists. Once the coordinates are assigned, you can then append demographic data to your address lists with ease.

The GeocodeDVD is GeoLytics principal geocoding software. With this DVD you run lists of complete addresses in batch or single address mode, and it automatically assigns the latitude/longitude, block number, and appends 60+ demographic variables. Since you own the DVD, you can also assure your client or customer confidentiality by running your address lists yourself. We also have GeocodeDVD with Estimates and Projections that can automatically append the latest demographic Estimates and Projections to your addresses.

To order the GeocodeDVD, please click here.

For more information on the GeocodeDVD, please click here.

If you don't have a complete address, but do have the zip +4 code, then you can use the Zip+4 DVD to assign latitude/longitude and census block group number. The Zip+4 DVD has a US postal service dataset of over 31 million zip +4 records. For each zip+4 record, we have included their corresponding 2000 Block Group, Tract, and County codes, as well as state level postal and FIPS codes. We have an expanded version of Zip+4 DVD with Demographics that adds up-to-date demographic estimates and 5-year projections data to zip+4 records for easy customer profiling.

To order the Zip+4 DVD, please click here.

For information on the Zip+4 DVD, please click here.

Purchase GeoLytics' complete Business Package so you can have Site Reports and Site Location Analysis, Customer Profiling, and Geocoding at a discounted 5 product package rate of $2,695.

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